Pre-Fall 2025
A man is not defined by his education, social status, or wealth, but by his character, integrity, and the ability to do the right thing.
We’re introducing a Pre-Fall collection defined by precision, strength, and attitude. At the core: made-to-measure suits and shirts crafted from uncompromising, real materials – wool, cotton, silk, and linen. Not just because we value sustainability – but also because we find of great importance how men feel in the clothes we create.
Our new GUILD Gentelier line takes suiting back to its essence: form, function, and character. The idea of the shoot was mainly to showcase what is possible. We do not produce those pieces in every size, but rather to inspire you to find the style that feels like you and pair it with a fabric that brings out your best features. But let’s take a closer look at some of the most significant styles:
Seersucker suits in a steel grey that breathe like magic — ideal for humid evenings or long hours on the move. Seersucker is one of the most underrated materials in the Nordic region – little is known about how it naturally lifts it off the skin, allowing air to circulate and making it exceptionally comfortable in warm weather. Traditionally made from cotton, seersucker is a low-maintenance fabric that resists wrinkles and carries a relaxed elegance, balancing form and function. We currently offer more than 10 options of high-quality seersucker materials, including both cotton and wool, in a range of colors from light beige to rich blacks.
The idea of the shoot was mainly to showcase what is possible. We do not produce the suits in every size, but rather to inspire you to find the style that feels like you and pair it with a fabric that brings out your best features.
The full-cut pleated linen trousers, paired with Riviera-ready jackets, are designed for men who are not afraid of “scars.” As linen tends to crinkle, rather than appearing shabby, it reflects authenticity and a sense of awareness. Did you know that linen is the only material that cools the body? It has been used by humanity for over 30,000 years and, together with wool, carries the highest healing vibration (5,000 Hz, according to a study by Heidi Yellen).
Coffee-brown and golden corduroy suits that carry attitude without losing comfort. Corduroy is a textured fabric woven with raised “wales,” or vertical ridges, which give it both its distinctive look and remarkable structure. These ridges trap air, making corduroy naturally insulating—ideal for cooler months without the bulk of heavier materials.
The softness of the pile gives it a velvety touch, while its sturdy cotton base makes it long-lasting and resistant to wear. Aesthetically, corduroy brings rich visual depth and a subtle play of light and shadow that enhances earthy tones and creates character in even the simplest silhouette. It walks the line between elegance and utility, offering a tactile alternative to traditional wool suiting that feels grounded, confident, and quietly unconventional.
Then there’s the high-waisted trousers — a quiet power move that reshapes the whole silhouette. Set higher on the waist, where the body naturally breaks, these trousers elongate the leg line, sharpen the posture, and add presence without shouting. The fit is more comfortable, too — no belt digging into your hips, just clean lines and freedom of movement, anchored by adjustable side buckles that let you fine-tune the fit without breaking the flow.
It’s tailoring that adapts to you. And here’s the thing: high waists aren’t a fleeting trend — they’re here to stay, defining the next decade of menswear with that mix of vintage swagger and future-proof sharpness. Think 1930s Hollywood, Tokyo street style, and modern minimalism all in one move. We can cut them your way: pleated or plain front, bold pinstripes or quiet neutrals — every pair telling a slightly different story, but all built on the same truth: proportions matter.
Elegant suit jackets with shawl lapels reflect well how they can be worn as everyday companions or, styled wisely, as Black Tie key pieces. We also introduce a new signature detail: branded silk and cotton pocket squares. Woven in Italy, these are the finishing touch for the man who knows the rules — and when to break them.
A bold new chapter also begins with Reval Denim Guild: a super-limited edition of pale yellow denim sets — drawstring trousers and lightweight jackets — made for those who love our bolder approach to fashion. Confident, functional, and quietly radical.
But who are the gentlemen in the images?
This time, we caught on camera actor Franz Malmsten Jr., who brought Michelangelo’s David-like perfection to every frame. Rene Puura, a celebrated session keyboardist, wears the collection like it was built around him — calm, real, unshakable. Hugo von Guthan, our made-to-measure specialist and newest GUILD musketeer, brings both technical precision and a strong personal edge. And Sten Karik, GUILD co-founder and the quiet force behind the brand, steps in front of the camera once again to show what it means to live and breathe this work.
We shot portraits with Felix Laasme. We asked triggering, ridiculous, and revealing questions with Sten Roosvald. You’ll find the video interviews released over the coming weeks on @guild‘s Instagram and our new menswear channel @guildgentelier
To get a custom, made-to-measure look please book an appointment here