Tales of Guild 04.07.2024

Summer Dresses

Photography – Felix Laasme
Muses – Ingrid Margus, Kätlin Hallik, Joan Hint
Location – Florence & Villa la Commenda Concordia

We are thrilled to unveil our latest summer creations, the enchanting Lola and Yasmin dresses. Both crafted from precious floral raw silk, these dresses are designed to elevate your summer wardrobe with elegance, charm, and a touch of romantic nostalgia. Let us introduce you to these exquisite pieces and the inspiration behind them.

Lola Dress

Introducing the enchanting Lola dress, a feminine masterpiece crafted from luxurious raw silk. This dress features a corset bustier with a sweetheart neckline and a charming knot front, elegantly accentuating your silhouette. Designed with versatility, the Lola dress can be worn with or without the removable spaghetti straps, offering multiple styling options. The wide poodle skirt adds a playful flair, perfect for twirling on vacation, at resorts and romantic villages, or during dinners under the stars.

Inspired by the playful spirit of the 1950s, the New Look, and the sensual Pin-Up movement, the Lola dress captures the essence of a bygone era while adding a modern twist. Whether strolling through a picturesque town or enjoying a romantic evening, the Lola dress ensures you’ll look effortlessly chic and feel enchantingly beautiful.

Yasmin Dress

The stunning Yasmin dress features alluring cutouts and an open back, offering a captivating and sophisticated look. The adjustable back and front straps can be styled in three ways, ensuring a perfect fit for every occasion. The full skirt is ideal for festivals and dancing, making every move a delight. The Yasmin dress is simply perfect for lively summer festivals and enchanting evenings. Its flowing silhouette and intricate design make it an absolute standout piece.

Capturing the Essence of Slow Living in Florence and Tuscany

To showcase these beautiful dresses, we chose the breathtaking streets of Florence and the serene Tuscan Villa la Commenda Concordia as our backdrops. Florence, with its rich history, stunning architecture, and artistic heritage, provided the perfect setting to highlight the timeless elegance of the Lola dress. Worn by actress Ingrid Margus, her overall style was such a show-stopper! Next to a wave of sweaty T-shirts and flip-flops, she felt like a breath of fresh air! The cobblestone streets, vibrant piazzas, and iconic landmarks added a layer of charm to our photoshoot, making each shot a visual delight.

We also embraced the beauty of slow living at Villa la Commenda Concordia, nestled in the heart of the Tuscan countryside. Surrounded by rolling hills, lush vineyards, and picturesque landscapes, the villa exudes tranquility and rustic charm. It was the ideal location to capture the essence of summer and the relaxed sophistication of our new dresses. The combination of luxurious fabrics, exquisite craftsmanship, and stunning scenery perfectly embodies the spirit of our summer collection.

In the villa, we captured Kätlin Hallik — the winner of Next Top Model and a cabaret dancer — together with Joan Hint, the designer and founder of GUILD. The girls’ natural beauty and grace added a captivating allure to each image, highlighting the intricate details and timeless elegance of our designs.

Embrace Summer Elegance

Whether exploring a historic city, dancing at a festival, or enjoying a romantic dinner this summer, these dresses are designed to make every moment magical. Inspired by timeless beauty, the Lola and Yasmin dresses are the perfect companions for a summer of elegance, style, and unforgettable memories.