Tales of Guild 15.04.2019

Atavism Men

Photographer — Felix Laasme
Model — Karl Lennart Meri
Style — Joan Hint & Sten Karik
Behind The Scenes — Silver Mikiver

I am

the forgotten fathers
and all the mothers

the dust of stars
and mankind’s scars

their wisdom
carried through me
their stories all remind me

I am
One with others

Our fall/winter ’19 collection is carried
by the concept of Atavism

THE ANCESTRAL TRAITS THAT REAPPEAR AFTER HAVING BEEN LOST BY PREVIOUS GENERATIONS.

Pairing high-end materials with sacral paganism and revolutionary spirit of the past centuries

The empowering, sculptured silhouettes entwine with laid-back 70’s vibes while notes of crusaders and the forgotten jewellery of the Viking era reflect our mythical roots. From memories of ancient Finno-Ugric queens to Post-Soviet hippies and spectacular Schloss vibes, the collection is all about power suits, puffed sleeves, captivating denim choices and bizarre hats.

The collection was captured in Paide Kultuurikeskus

A massive Soviet marvel built 1987. We are very grateful for the whole team – from our tailors to photographers – for making this dream come true. Thank you!

A huge shout-out also to Silver Mikiver

Who took pretty amazing behind the scenes shots

The collection will be in stores from September 2019

Pre-order now!