Tales of Guild 11.04.2019

Atavism Women

Photographer — Felix Laasme
Style — Joan Hint & Sten Karik
MUA — Erle Taklai
Behind The Scenes — Silver Mikiver

I am

the forgotten fathers
and all the mothers

the dust of stars
and mankind’s scars

their wisdom
carried through me
their stories all remind me

I am
One with others

Our fall/winter ’19 collection is carried
by the concept of Atavism

The ancestral traits that reappear after
having been lost by previous generations

Pairing high-end materials with sacral paganism and revolutionary spirit of the past centuries

The empowering, sculptured silhouettes entwine with laid-back 70s vibes while notes of crusaders and the forgotten jewellery of the Viking era reflect our mythical roots. From memories of ancient Finno-Ugric queens to Post-Soviet hippies and spectacular Schloss vibes, the collection is all about power suits, puffed sleeves, captivating denim choices and bizarre hats.

The collection was captured in Paide Kultuurikeskus

A massive Soviet marvel built 1987. Also, we are very grateful for Latvian shoemaker Elina Dobele who supported us with some exceptional shoes and for the whole team from our tailors to photographers – Thank you!

A huge shout-out also to Silver Mikiver

Who took pretty amazing behind the scenes shots

The collection will be in stores from September 2019

Pre-Order Now!