Tales of Guild 17.10.2019


Photographer — Felix Laasme
Model — Yohakner Arnet
Interior Photo by Studio Joanna Laajisto
Great Thanks to Jackie!

“Nothing excellent can be done without leisure”

— Andre Gide

Lately, we photographed our newest denim suits in Jackie – one of the hippest bars in Helsinki. Designed by Finnish interior designer Joanna Laajisto, the bar takes its cues from the 60s and 70s disco music: “I was given a soundtrack of 60s and 70s Italian lounge music and 70s French cosmic disco by the owner, Antti Eerikäinen, to understand the ambience he wanted in the space. The best brief I have ever received.” Using a palette of dark green paint, tan leather upholstery, wood and marble, Laajisto said she wanted to create the “atmosphere of a hotel lobby without the rooms upstairs”.

After discovering this perfect spot for our sartorial layers, we teamed up with Cuban model Yohakner Arnet and our long-time friend in photography, Felix Laasme. Leisure looks were achieved with air force blue denim suits woven on old looms in the mountains of Japan and washed to knit-like garments in Tallinn. A great highlight is definitely the double-breasted suit, hand-dyed with mud and real indigo leaves. Another noteworthy piece is the long smoking robe, crafted of rich velvet woven in ancient techniques.

All items are currently available for pre-order in Online